Ética y responsabilidad social: elementos para fortalecer el prestigio de la empresa y su permanencia en el mercado 

    Gómez Lemus, Marbella (Date of defense: 2012-07-24)

    Ésta investigación tuvo como campo de estudio 60 medianas empresas tabasqueñas incorporadas al Sistema de Información Empresarial Mexicano, con la finalidad de conocer si éstas realizan acciones que les permitan generar ...

    La intensidad moral y la toma de decisiones éticas individuales en los negocios 

    Ortiz Elías, José Agustín (Date of defense: 2018-02-16)

    The study of the process of ethical decision making in business includes the different aspects that influences on the moral thinking and behavior of the individuals in corporations: personal factors as the education, the ...

    Towards a better model for intangible asset valuation 

    Ajour El Zein, Samer (Date of defense: 2020-09-19)

    Context: Intangible assets have recently come under the spotlight because of their growing importance within the business world. Thus, Brand Equity, considered a strategic asset, makes up a substantial intangible asset for ...