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Universitat Abat Oliba CEU
Departament de Ciències de la Comunicació
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Branding sonoro : el sonotipo como impulso emocional y mnemotécnico en las marcas

Vidal Mestre, Montserrat, (Date of defense: 2017-06-21)

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Director

Morales Morante, Fernando, (1)

Date of defense

2017 (1)

Language

spa (1)

Keywords and Knowledge Area

Brand identification (1)

Branding sonor (1)

Branding sonoro (1)

Identificació de marca (1)

Identificación de marca (1)

Subjects

65 - Communication and transport industries. Accountancy. Advertising. Business management. Public relations. Mass communication (1)

Full text availability

Open access (1)

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