Adoption E-commerce in development country and the moderator effect of digital divide 

    Sánchez Torres, Javier Alirio (Date of defense: 2018-03-21)

    With the creation and worldwide diffusion of the Internet since the end of the last century, social and economic relations have seen a strong tendency to move from analog to digital, generating new ways of performing ...

    Communicating healthy nutrition among young people: Innovative techniques to measure the efficacy of alternative media and messages 

    Laureckis Mollà, María Eugenia (Date of defense: 2023-05-03)

    [eng] The present thesis chapter presents the study of Millennials´ attitudinal and emotional effects on the perceptions towards advertising in social media and the consequent impact on the effectiveness of the message in ...

    Contribució a l'anàlisi dels preus relatius internacionals: aplicació a la relació entre Espanya i cadascún dels països fundadors del Mercat Comú Europeu del 1970 al 1985 

    Suari Aniorte, Joan Carles (Date of defense: 1991-01-01)

    En este estudio se propone analizar los precios relativos internacionales separando la tendencia general que afecta a toda relación de precios de la evolución especifica del precio relativo de determinado bien o servicio. ...

    Digital Content Marketing Strategies for resource optimisation in e-Government platforms 

    Guzmán Ordóñez, Anabel (Date of defense: 2024-01-22)

    [eng] The use of new technologies, especially social media, has played a vital role in government efforts to coordinate responses to extraordinary events such as the pandemic and ensure public collaboration during this ...

    El modelo de simulación perceptual integrado: una herramienta para la toma de decisiones de posicionamiento de marca 

    Aymerich Martinez, Jordi (Date of defense: 2007-04-11)

    El presente trabajo se estructura en dos bloques claramente diferenciados: el primero presenta un panorama teórico de la situación actual de la disciplina de Marketing, especialmente centrado en la imagen de Marca. El ...

    Essays on Firm Behavior in International Trade 

    Cilekoglu, Akin A. (Date of defense: 2023-11-13)

    [eng] International trade experienced an unprecedented growth and the world economy has been more integrated than ever before in the last decades. During this period, access to international trade helped firms to produce ...

    Essays on Industrial Policy, Structural Change, and International Trade 

    Hollstein, Till Ferdinand (Date of defense: 2018-09-21)

    The purpose of the thesis is to investigate the impact of patterns of trade on the structural composition of an economy. We show that trade affects an economy’s productivity by shifting labor across broad sectors and ...

    Estrategias de sostenibilidad en marketing de los fabricantes de gran consumo en España 

    Valdés Gandarillas, Susana (Date of defense: 2017-09-22)

    ¿Qué estrategias de sostenibilidad en marketing están llevando a cabo los fabricantes de gran consumo en España y por qué lo hacen? Esta es la pregunta que trata de contestar este trabajo de investigación. Para ello, en ...

    Factores determinantes del valor de la marca y su incidencia en la intención de compra. El caso de las telecomunicaciones en Senegal 

    Mut Tomás-Verdera, Isabel (Date of defense: 2018-02-12)

    En un mundo desarrollado en plena crisis (Europa y USA) donde los consumidores ya no tienen el mismo poder adquisitivo las grandes corporaciones buscan donde pueden encontrar nuevos consumidores, lugares donde puedan ...

    Football and economy relations at the international level 

    Gásquez Mendoza, Roberto (Date of defense: 2017-09-06)

    La industria deportiva es hoy en día un sector con una importante influencia económica. Dimitrov et al. (2006), citado en el Libro Blanco sobre el Deporte de la Comisión Europea, estimó el tamaño de la industria deportiva ...

    How does the store flyer design and content features influence consumer behavior? 

    Prediger, Maciel (Date of defense: 2019-11-15)

    Store flyers have an extraordinary importance to marketing management and contribute to a retailer's performance (Ziliani and Ieva, 2015). They influence the intentions to visit a store, affect the purchase of advertised ...

    Psychological and Personal Antecedents of Purchasing Counterfeit Products (Moderating role of the cognitive system) 

    Pahlevan, Sara (Date of defense: 2024-03-13)

    [eng] In response to the growing global trade in counterfeit goods, researchers and industry professionals in the luxury brand sector are working to combat these practices, safeguard international trade, and support ...

    Spanish Muslims' halal food purchase intention 

    Pradana, Mahir (Date of defense: 2021-02-19)

    For centuries, halal is a spiritual concept that Muslims continue to follow in their daily lives, specifically when purchasing and consuming products. The Muslim community takes up a big part of the world population. The ...

    Strategic Interactions in Marketing: A Dynamic Approach 

    Lu, Lijue (Date of defense: 2019-11-18)

    The aim of the thesis is to contribute to a better understanding of the strategic and dynamic interactions in some marketing problems by using a differential game approach. Specifically, in the first study, we analyze a ...

    The emerging landscape of Social Media Data Collection: anticipating trends and addressing future challenges 

    Sáez Ortuño, Laura (Date of defense: 2023-09-21)

    [spa] Las redes sociales se han convertido en una herramienta poderosa para crear y compartir contenido generado por usuarios en todo internet. El amplio uso de las redes sociales ha llevado a generar una enorme cantidad ...

    Three Empirical Essays on Comparative Advantage & Productivity Growth in Asia 

    Riaz, Bushra (Date of defense: 2020-01-15)

    The thesis is a combination of three independent papers that discuss various challenges posed on developing countries of Asia and provide suggestions as to how comparative advantage and labor productivity growth is relevant ...

    Three essays on commodity prices 

    Rubino, Nicola (Date of defense: 2020-09-10)

    In the first part of our thesis, we present an analysis of a group of small commodity exporting countries' price differentials relative to the US dollar. Using unrestricted self exciting threshold autoregressive models ...