Riaz, Bushra (Date of defense: 2020-01-15)
The thesis is a combination of three independent papers that discuss various challenges posed on developing countries of Asia and provide suggestions as to how comparative advantage and labor productivity ...
Prediger, Maciel (Date of defense: 2019-11-15)
Store flyers have an extraordinary importance to marketing management and contribute to a retailer's performance (Ziliani and Ieva, 2015). They influence the intentions to visit a store, affect the ...
Sáez Ortuño, Laura (Date of defense: 2023-09-21)
[spa] Las redes sociales se han convertido en una herramienta poderosa para crear y compartir contenido generado por usuarios en todo internet. El amplio uso de las redes sociales ha llevado a generar ...
Álvarez Ruano, Enrique José (Date of defense: 2015-12-15)
The measurement of sales force performance is an issue of the upmost importance. Research in this area has primarily focused on cross-sectional studies establishing a link between various types of ...
Lu, Lijue (Date of defense: 2019-11-18)
The aim of the thesis is to contribute to a better understanding of the strategic and dynamic interactions in some marketing problems by using a differential game approach. Specifically, in the first ...
Cilekoglu, Akin A. (Date of defense: 2023-11-13)
[eng] International trade experienced an unprecedented growth and the world economy has been more integrated than ever before in the last decades. During this period, access to international trade helped ...
Guzmán Ordóñez, Anabel (Date of defense: 2024-01-22)
[eng] The use of new technologies, especially social media, has played a vital role in government efforts to coordinate responses to extraordinary events such as the pandemic and ensure public collaboration ...
Pahlevan, Sara (Date of defense: 2024-03-13)
[eng] In response to the growing global trade in counterfeit goods, researchers and industry professionals in the luxury brand sector are working to combat these practices, safeguard international ...