Ok, Pelin (Date of defense: 2019-06-06)
La investigación examina cómo las marcas europeas de moda de lujo utilizan la nostalgia en su estrategia de publicidad y marketing, y en concreto, cómo el concepto de nostalgia utilizado en los anuncios ...
Vinyals-Mirabent, Sara (Date of defense: 2018-02-08)
Destinations must project a strong and differentiated brand image to position themselves in a competitive market. To this end, official websites have become a key instrument in the portrayal of the ...
Lopera Marmol, Marta (Date of defense: 2022-12-12)
Las representaciones de los trastornos mentales en las series de televisión han sido a menudo inexactas. Esta investigación tiene como objetivo analizar la representación y la recepción de los trastornos ...
Ataci, Tugçe (Date of defense: 2021-10-26)
This dissertation discusses the ways and the extent to which transmedia storytelling and transmedia participation can benefit the peacebuilding processes in post-genocide societies. Drawing on ethnographic ...
Aziz, Jwana (Date of defense: 2021-11-05)
La preocupación por la imagen corporal es cada vez más prominente entre los jóvenes varones. Los investigadores han señalado que los roles de género y las redes sociales son los principales impulsores ...
He, Xia (Date of defense: 2017-12-13)
This research aims to explore and evaluate thirty Chinese and thirty Occidental high reputation companies’ social media performance on two most popular Chinese social media platforms: Sina Weibo and ...
Fullana, Blanca (Date of defense: 2016-12-13)
The present investigation is an approach to brand value from a top-management perspective, asserting that a brand is not merely a commercial value portrayed by a product placed in a market; even less ...
Poblete Labra, Bárbara (Date of defense: 2009-10-01)
El objetivo de esta tesis es estudiar diferentes aplicaciones de la minería de consultas Web para mejorar el ranking en motores de búsqueda, mejorar la recuperación de información en la Web y mejorar ...
Alvarez-Cueva, Priscila (Date of defense: 2022-12-19)
This research uses mainstream music scenarios in Spain to explore its representations and problematize them from a critical gender perspective. Structured by four items, this work 1) situates mainstream ...
Pérez-Altable, Laura (Date of defense: 2016-12-20)
This thesis aims to bridge social movement studies with media and communication studies, taking the case study of the Arab Spring in Tunisia and combining quantitative and qualitative approach. ...