Mostrando ítems 1-4 de 4
Forgas Coll, Santiago (Fecha de defensa: 2009-06-26)
El objetivo de esta investigación es analizar la lealtad de los usuarios de líneas aéreas tanto en el entorno online como en el entorno offline. La revisión bibliográfica ha identificado tres antecedentes: ...
Marin Rabiol, Jaume (Fecha de defensa: 2022-09-16)
The marketing and promotion of tourist destinations have evolved exponentially with the passage of time and use of the internet. This change has generated different attitudes in tourists and altered how ...
Ramírez González, José (Fecha de defensa: 2015-07-13)
The objective of this thesis is to empirically study the application, benefits, challenges and consequences of the marketing innovations in the regional airports of Girona-Costa Brava, Lleida-Alguaire, ...
Fernández Aldecua, María José (Fecha de defensa: 2019-02-15)
This doctoral thesis aims to contribute to the development of an emerging theory of community-based tourism (CBT), defining it as community-driven governance (CDG) and as social entrepreneurship, both ...