Proposta i avaluació empírica d'un model de màrqueting universitari centrat en el suport organitzatiu percebut i l'ocupabilitat percebuda per l'estudiant 

Trullàs Casasayas, Irene (Date of defense: 2016-02-03)

This thesis based on classical models of student satisfaction and their antecedents in the field of higher education aims to deepen and develop a new marketing model for higher education. The antecedents of students' ...