Gutiérrez-Daza, Ángelo (Date of defense: 2022-06-08)
Empirical evidence suggests that consumers rely on their shopping experiences to form beliefs about inflation. In other words, they learn by shopping. This dissertation studies the implications of ...
Kaya, Sandra Sinem (Date of defense: 2023-12-15)
This dissertation sheds light on the impact of emotions on consumer behavior within culinary contexts. Comprising three chapters, the research presents a holistic exploration through lab experiments ...