Mostrando ítems 1-2 de 2
Xiao, Ping (Fecha de defensa: 2014-07-08)
Behind every good advertisement there is a creative concept, a Big Idea. In contrast to the countless number of ads, a small number of patterns of effective communication (idea templates) have been ...
Tapscott, Alan (Fecha de defensa: 2017-09-20)
Current information technologies allow users to interact and collaborate to create fictional realities. In this thesis, we explore the role of perceived consistency and coherence in the collaborative ...