Escobar Rivera, Dalilis (Date of defense: 2019-05-24)
The objective of the present dissertation is to empirically identify customer delight in customer’s most memorable experiences in the context of tourism services. Specifically, the aim of the present ...
Piva, Elisa (Date of defense: 2019-07-15)
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of ...