Mostrando ítems 1-2 de 2
Rosca, Ingrid Magda (Fecha de defensa: 2017-07-10)
A doctoral thesis proposes a new model of consumer behaviour in the area of tourism. This research was developed in partnership with Romanian Academy, The World Economy Institute, with the National ...
Piva, Elisa (Fecha de defensa: 2019-07-15)
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of ...