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Piva, Elisa (Date of defense: 2019-07-15)
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of ...
Prats Planagumà, Lluís (1)
English (1)
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Destinaciones regionales (1)
Destinacions regionals (1)
Identidad (1)
Identitat (1)
Identity (1)
338 - Economic situation. Economic policy. Management of the economy. Economic planning. Production. Services. Prices (1)
Open access (1)