Mostrando ítems 1-3 de 3
Caparrós Vicente, Ana Belén (Fecha de defensa: 2019-02-15)
The evolution of tourism has experienced different circumstances due to changes in the tourism intermediation system. These changes occurred since the beginning of modern tourism. One of the cyclic ...
Marin Rabiol, Jaume (Fecha de defensa: 2022-09-16)
The marketing and promotion of tourist destinations have evolved exponentially with the passage of time and use of the internet. This change has generated different attitudes in tourists and altered how ...
Piva, Elisa (Fecha de defensa: 2019-07-15)
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of ...