Carbonell Dolz, Oscar (Date of defense: 2022-04-27)
The aim of this thesis is to explore, through seven hypotheses, how companies, thanks to the correct management of brand-related stimuli through brand experience, can align with or improve customer ...
Dunajcsik, Peter (Date of defense: 2015-09-16)
The dissertation adopts the theoretical framework of peer production to investigate the phenomena of open collaboration in hacker clubs through two case studies of small scale electronic artefacts. A ...