Mostrando ítems 1-3 de 3
Carbonell Dolz, Oscar (Fecha de defensa: 2022-04-27)
The aim of this thesis is to explore, through seven hypotheses, how companies, thanks to the correct management of brand-related stimuli through brand experience, can align with or improve customer ...
Callau Berenguer, Arturo (Fecha de defensa: 2022-01-19)
La gestió de la innovació és present al discurs empresarial per a tota mena de camps d'activitat. No obstant això, la literatura acadèmica generalment s'ha centrat en les innovacions tecnològiques i de ...
Carbonell Dolz, Oscar (Fecha de defensa: 2022-04-27)
The aim of this thesis is to explore, through seven hypotheses, how companies, thanks to the correct management of brand-related stimuli through brand experience, can align with or improve customer ...