Browsing Programa de Doctorat en Comunicació by Subject "334"

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Brand patrimony: on the hypertext of the brand asset and its corporate culture and identity principles accountability: a new context-paradigm perspective about one of today's most valuable organizational assets, the managing responsability it conveys and a recommended guide for relevant corporate communications functions and activity

Fullana, Blanca (Date of defense: 2016-12-13)

The present investigation is an approach to brand value from a top-management perspective, asserting that a brand is not merely a commercial value portrayed by a product placed in a market; even less so, a public relations ...

Non-binary and contra-binary representations in Zines: exploring third space perspectives and the practice of (re)invention

Mahr, Jake (Date of defense: 2023-01-25)

El binarismo de identidad limita la expresión de la identidad a dos identidades opuestas. Es una construcción social y se refuerza a través de los medios de comunicación. Los zines, o folletos auto-editados, ofrecen una ...