Vinyals-Mirabent, Sara (Date of defense: 2018-02-08)
Destinations must project a strong and differentiated brand image to position themselves in a competitive market. To this end, official websites have become a key instrument in the portrayal of the ...
Lopera Marmol, Marta (Date of defense: 2022-12-12)
Las representaciones de los trastornos mentales en las series de televisión han sido a menudo inexactas. Esta investigación tiene como objetivo analizar la representación y la recepción de los trastornos ...
Ataci, Tugçe (Date of defense: 2021-10-26)
This dissertation discusses the ways and the extent to which transmedia storytelling and transmedia participation can benefit the peacebuilding processes in post-genocide societies. Drawing on ethnographic ...
Aziz, Jwana (Date of defense: 2021-11-05)
La preocupación por la imagen corporal es cada vez más prominente entre los jóvenes varones. Los investigadores han señalado que los roles de género y las redes sociales son los principales impulsores ...
He, Xia (Date of defense: 2017-12-13)
This research aims to explore and evaluate thirty Chinese and thirty Occidental high reputation companies’ social media performance on two most popular Chinese social media platforms: Sina Weibo and ...
Fullana, Blanca (Date of defense: 2016-12-13)
The present investigation is an approach to brand value from a top-management perspective, asserting that a brand is not merely a commercial value portrayed by a product placed in a market; even less ...
Poblete Labra, Bárbara (Date of defense: 2009-10-01)
El objetivo de esta tesis es estudiar diferentes aplicaciones de la minería de consultas Web para mejorar el ranking en motores de búsqueda, mejorar la recuperación de información en la Web y mejorar ...
Alvarez-Cueva, Priscila (Date of defense: 2022-12-19)
This research uses mainstream music scenarios in Spain to explore its representations and problematize them from a critical gender perspective. Structured by four items, this work 1) situates mainstream ...
Pérez-Altable, Laura (Date of defense: 2016-12-20)
This thesis aims to bridge social movement studies with media and communication studies, taking the case study of the Arab Spring in Tunisia and combining quantitative and qualitative approach. ...
Narberhaus Martínez, Marta (Date of defense: 2016-12-12)
Aquesta tesi doctoral analitza els informatius infantils de televisió a partir de l’estudi de les notícies de tres programes de referència de cadenes públiques: Newsround, de la British Broadcasting ...