Oliveira, Heloísa Maria da Apresentação (Date of defense: 2016-01-29)
This research studies the topic of negotiation in the business field at a national and international level, and in particular the concept of negotiation capability, understanding that the negotiation ...
Derqui Zaragoza, Belén (Date of defense: 2017-12-04)
Context: Globalization, increased competition for natural resources, the rise of non-financial performance indicators in decision making, among other new trends have made sustainability more and more ...
Olivella Cruset, Joan (Date of defense: 2016-01-29)
The purpose ot this thesis is to show the importance ot ports tor Catalonia's development. Barcelona and Tarragona ports were selected far exam ination. The study's point of departure was that ports ...
Olvera, Caludia (Date of defense: 2019-09-17)
Science and Technology Parks (STPs) facilitate the flow of knowledge and technology among universities; R&D institutions; companies and markets, and foster the creation and growth of innovation-based ...
Carrillo Pujol, Jordi (Date of defense: 2016-01-28)
Loyalty has been a topic deeply studied by marketing literature. Generally speaking, companies have understood the importance of the customer loyalty, and the benefits derived. This is especially important ...
Gilibert, Mireia (Date of defense: 2019-12-12)
The confluence of digital technology and connectivity has led, in several sectors, to the rise of application-based shared economy activities. In particular, in the mobility sector, there has been an ...
Nieto Cubero, Javier (Date of defense: 2022-07-05)
Context. The current industrial and corporate ecosystem is heavily conditioned both by the technological advances and by the existence of globalized and interconnected markets. Consequently, this makes ...
Zhang, Yi (Date of defense: 2019-01-25)
Context: Probabilistic selling is the strategy that the seller creates an additional probabilistic product using existing products. The exact information is unknown to customers until they receive the ...
Esteller Cucala, Maria (Date of defense: 2021-11-19)
Context: Over the last decades, the interest in personalization and, namely, web personalization has grown exponentially, both in industry and in academia. But still, while web personalization is ...
Trullàs Casasayas, Irene (Date of defense: 2016-02-03)
This thesis based on classical models of student satisfaction and their antecedents in the field of higher education aims to deepen and develop a new marketing model for higher education. The antecedents ...
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