Mostrando ítems 1-2 de 2
Gutiérrez Olesti, Jacinta (Fecha de defensa: 2019-07-22)
There is no doubt that we live in a world of brands. Graphic images, logos and slogans have significant impacts on our daily lives. The brand portfolios of tourist destinations have been growing in the ...
Piva, Elisa (Fecha de defensa: 2019-07-15)
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of ...