Forgas Coll, Santiago (Date of defense: 2009-06-26)
El objetivo de esta investigación es analizar la lealtad de los usuarios de líneas aéreas tanto en el entorno online como en el entorno offline. La revisión bibliográfica ha identificado tres antecedentes: ...
Gutiérrez Olesti, Jacinta (Date of defense: 2019-07-22)
There is no doubt that we live in a world of brands. Graphic images, logos and slogans have significant impacts on our daily lives. The brand portfolios of tourist destinations have been growing in the ...
Marin Rabiol, Jaume (Date of defense: 2022-09-16)
The marketing and promotion of tourist destinations have evolved exponentially with the passage of time and use of the internet. This change has generated different attitudes in tourists and altered how ...
Rosca, Ingrid Magda (Date of defense: 2017-07-10)
A doctoral thesis proposes a new model of consumer behaviour in the area of tourism. This research was developed in partnership with Romanian Academy, The World Economy Institute, with the National ...
Piva, Elisa (Date of defense: 2019-07-15)
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of ...
Díaz Sauceda, Judit (Date of defense: 2016-07-13)
Tourists are crossing borders naturally when consuming an area. Therefore, cross-border tourism studies are gaining relevance. A qualitative analysis showed the lack of research on cross-border tourism ...
Fernández Aldecua, María José (Date of defense: 2019-02-15)
This doctoral thesis aims to contribute to the development of an emerging theory of community-based tourism (CBT), defining it as community-driven governance (CDG) and as social entrepreneurship, both ...