Petnji Yaya, Luc Honoré (Date of defense: 2012-07-27)
This thesis investigates whether ISO 9001 certification by banks affects customers’ perceptions of e-service quality and recovery (and hence customer satisfaction, value and loyalty) in online banking ...
Gutiérrez Olesti, Jacinta (Date of defense: 2019-07-22)
There is no doubt that we live in a world of brands. Graphic images, logos and slogans have significant impacts on our daily lives. The brand portfolios of tourist destinations have been growing in the ...
Rosca, Ingrid Magda (Date of defense: 2017-07-10)
A doctoral thesis proposes a new model of consumer behaviour in the area of tourism. This research was developed in partnership with Romanian Academy, The World Economy Institute, with the National ...
Piva, Elisa (Date of defense: 2019-07-15)
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of ...
Díaz Sauceda, Judit (Date of defense: 2016-07-13)
Tourists are crossing borders naturally when consuming an area. Therefore, cross-border tourism studies are gaining relevance. A qualitative analysis showed the lack of research on cross-border tourism ...
Ramírez González, José (Date of defense: 2015-07-13)
The objective of this thesis is to empirically study the application, benefits, challenges and consequences of the marketing innovations in the regional airports of Girona-Costa Brava, Lleida-Alguaire, ...
Fernández Aldecua, María José (Date of defense: 2019-02-15)
This doctoral thesis aims to contribute to the development of an emerging theory of community-based tourism (CBT), defining it as community-driven governance (CDG) and as social entrepreneurship, both ...