Sáez Ortuño, Laura (Date of defense: 2023-09-21)
[spa] Las redes sociales se han convertido en una herramienta poderosa para crear y compartir contenido generado por usuarios en todo internet. El amplio uso de las redes sociales ha llevado a generar ...
Mut Tomás-Verdera, Isabel (Date of defense: 2018-02-12)
En un mundo desarrollado en plena crisis (Europa y USA) donde los consumidores ya no tienen el mismo poder adquisitivo las grandes corporaciones buscan donde pueden encontrar nuevos consumidores, lugares ...
Lu, Lijue (Date of defense: 2019-11-18)
The aim of the thesis is to contribute to a better understanding of the strategic and dynamic interactions in some marketing problems by using a differential game approach. Specifically, in the first ...
Suari Aniorte, Joan Carles (Date of defense: 1991-01-01)
En este estudio se propone analizar los precios relativos internacionales separando la tendencia general que afecta a toda relación de precios de la evolución especifica del precio relativo de determinado ...
Cilekoglu, Akin A. (Date of defense: 2023-11-13)
[eng] International trade experienced an unprecedented growth and the world economy has been more integrated than ever before in the last decades. During this period, access to international trade helped ...
Guzmán Ordóñez, Anabel (Date of defense: 2024-01-22)
[eng] The use of new technologies, especially social media, has played a vital role in government efforts to coordinate responses to extraordinary events such as the pandemic and ensure public collaboration ...
Pahlevan, Sara (Date of defense: 2024-03-13)
[eng] In response to the growing global trade in counterfeit goods, researchers and industry professionals in the luxury brand sector are working to combat these practices, safeguard international ...