Valdés Gandarillas, Susana (Date of defense: 2017-09-22)
¿Qué estrategias de sostenibilidad en marketing están llevando a cabo los fabricantes de gran consumo en España y por qué lo hacen? Esta es la pregunta que trata de contestar este trabajo de investigación. ...
Pradana, Mahir (Date of defense: 2021-02-19)
For centuries, halal is a spiritual concept that Muslims continue to follow in their daily lives, specifically when purchasing and consuming products. The Muslim community takes up a big part of the ...
Aymerich Martinez, Jordi (Date of defense: 2007-04-11)
El presente trabajo se estructura en dos bloques claramente diferenciados: el primero presenta un panorama teórico de la situación actual de la disciplina de Marketing, especialmente centrado en la ...
Guzmán Ordóñez, Anabel (Date of defense: 2024-01-22)
[eng] The use of new technologies, especially social media, has played a vital role in government efforts to coordinate responses to extraordinary events such as the pandemic and ensure public collaboration ...
Pahlevan, Sara (Date of defense: 2024-03-13)
[eng] In response to the growing global trade in counterfeit goods, researchers and industry professionals in the luxury brand sector are working to combat these practices, safeguard international ...